STUDIO 126 / CREATIVE × TECHNOLOGYHO CHI MINH CITY — WORLDWIDE
HUMAN IMAGINATION. AI POSSIBILITIES.

MAKE
IDEAS
MOVE.

From powerful images and cinematic films to branded experiences, apps and intelligent systems — one connected creative production studio helping ambitious ideas move forward.

Explore our work CREATIVE DIRECTION / IMAGE / FILM / DIGITAL / AI
@126 LABS — original AI beauty editorial photography concept
01 / SELECTED STUDIO VISUALORIGINAL AI EDITORIAL
SCROLL TO EXPLORE @126 LABS / HUMAN DIRECTED, AI ASSISTED
INSIDE THE @126 LABS AI FACTORYFOUR CHAPTERS / ONE CONNECTED PROCESS
THE MAKING OF WHAT'S NEXT

One idea. Infinite potential.

DISCOVER / CREATIVE THINKING

Start with
a question.

What needs to change for the audience? We define the story, the brief and the creative ambition before choosing a tool.

01 / 04STRATEGY → CREATIVE DIRECTION
Creative direction and concept exploration at @126 LABS
01
IMAGINE / VISUAL WORLDS

Shape a
new reality.

A single direction becomes art-directed imagery, textures, characters and campaign worlds — unmistakably connected by one point of view.

02 / 04IDEA → IMAGE
AI image and visual production by @126 LABS
02
PRODUCE / FILM & MOTION

Give the idea
momentum.

From a still frame to cinematic movement, we carry the same visual language into film, branded content and storytelling with human creative control.

03 / 04IMAGE → MOTION
Cinematic AI film and moving-image production at @126 LABS
03
BUILD / DIGITAL EXPERIENCES

Make it
work harder.

The story can go beyond a campaign: into interfaces, digital experiences, products and intelligent workflows designed to be useful in the real world.

04 / 04STORY → EXPERIENCE
Digital products and interactive experiences by @126 LABS
04
All connected capabilities
THE @126 LABS WAYONE CONNECTED PRODUCTION ECOSYSTEM / 001—006

An idea isn't
a single deliverable.
It's a world waiting
to be built.

Imagine a campaign that begins with a question. The question becomes a concept. The concept becomes an image, a film, an interactive experience — and eventually a digital product that keeps creating value long after launch.

That is how we approach AI at @126 LABS: not as isolated services, but as a connected creative factory. Human direction gives the work meaning. AI increases the possibilities. Design, engineering and production bring everything together.

Discover our approach
01 / IMAGINE↗02 / DESIGN↗03 / PRODUCE↗04 / BUILD↗05 / EVOLVE
01AI IMAGE02AI FILM03CREATIVE DIRECTION04PRODUCT VISUALIZATION05MOTION06CREATIVE TECHNOLOGY07HUMAN DIRECTED08WORLD BUILDING01AI IMAGE02AI FILM03CREATIVE DIRECTION04PRODUCT VISUALIZATION05MOTION06CREATIVE TECHNOLOGY07HUMAN DIRECTED08WORLD BUILDING
INSPIRATION / @126 LABSCRAFT × TECHNOLOGY

New tools.Old discipline.Better possibilities.

@126 LABS is an AI creative production studio powered by Knock Knock, built for people who love both art and technology. We connect creative direction, image-making, film craft, design and emerging AI tools so ambitious ideas can move from imagination to usable communication assets with less production friction.

Our goal is not to replace the discipline behind photography, cinema, typography, editing or sound. It is to combine that craft with generative technology to explore faster, prototype more directions and build campaign images, films and digital experiences with a more efficient production model. Better tools should create more room for taste — while helping brands optimize time, budget and asset variation without lowering the standard of the work.

Our studio philosophy
SELECTED CASE STUDIES / 01 — 04

Work that moves.

From visual worlds and original film studies to commercial concepts and functional digital platforms. Every brief has its own form, connected by one creative direction.

Explore all work
SCROLL DOWN TO EXPLORE 01 — 04
02 / PROJECTS BY SERVICE

Browse work by
production service.

Every discipline is connected: a visual can become a film, a film can launch an experience, and an experience can grow into a product.

Image & Visual Production

AI photoshoots, editorial, beauty, product and campaign image systems.

Film & Cinematic Production

Short films, cinematic drama, narrative moving image and motion-led production.

Commercial / TVC / Branded Video

Advertising films, branded video, product commercials and campaign content.

Website, App & Digital Products

Websites, apps and digital products built around responsive UX and business journeys.

AI Systems & Technology

AI assistants, automation, agents, data intelligence and creative technology.

03WHAT WE DO
All capabilities

Not six separate departments.
One connected way of making.

We assemble the right mix of creative direction, image, film, experience design and AI engineering around what each challenge actually needs. Start anywhere. Build beyond the brief.

EXPERIMENTAL WORK / @126 PLAYGROUND

From our
playground.

Our factory is always learning. Explore early-stage games, healthcare concepts, intelligent interfaces and moving-image experiments — all part of the same curiosity that drives our commissioned work.

R&D IS PART OF THE PROCESS

Small experiments create new techniques. Those techniques become better ideas, more agile production, and smarter products for tomorrow.

Explore the playground
04PRODUCTION PROCESS
Discover — @126 LABS production process
01BRIEF / OBJECTIVE
01

Discover

Define the project, audience, commercial objective and required outputs.

Construct — @126 LABS production process
02SYSTEM / VISUAL RULES
02

Construct

Build the creative idea, references, visual rules and production system.

Direct — @126 LABS production process
03CREATE / REVIEW / CONTROL
03

Direct

Create, review and control image, film, product or interactive outputs with human judgement.

Deliver — @126 LABS production process
04FINISH / OPTIMIZE / SHIP
04

Deliver

Refine, finish, optimize and prepare production-ready assets for real channels.

05OUR PRINCIPLES
About @126 LABS

AI expands the production range. Human judgement defines the idea, taste, consistency and final craft.

HUMAN DIRECTIONVISUAL SYSTEMSAI IMAGEAI FILMPRODUCT WORLDSCREATIVE TECHNOLOGYEDITORIAL TASTECONTROLLED EXPERIMENTATIONCONSISTENCYFINAL CRAFTHUMAN DIRECTIONVISUAL SYSTEMSAI IMAGEAI FILMPRODUCT WORLDSCREATIVE TECHNOLOGYEDITORIAL TASTECONTROLLED EXPERIMENTATIONCONSISTENCYFINAL CRAFT
QUESTIONS ABOUT OUR AI FACTORY

Where ideas meet production.

A few practical answers before briefing @126 LABS.

What does @126 LABS build with AI?

@126 LABS builds advertising assets, AI image and film production, websites, apps, automation and intelligent business systems for brands, SMEs, startups and sector-specific use cases.

Can @126 LABS work with agencies and in-house brand teams?

Yes. @126 LABS can lead a project end to end or join an agency, production company or in-house team as a specialist AI creative production partner.

Does @126 LABS build AI websites and digital experiences?

Yes. Creative technology work includes AI-enabled websites, interactive interfaces, digital campaign experiences and custom production workflows.

Explore a collaboration
THE NEXT IDEA STARTS HEREHO CHI MINH CITY / EVERYWHERE
LET'S MAKE SOMETHING MATTER.

READY TO MAKE
IT REAL?

One connected studio for creative direction, images, film, digital products and AI. Tell us what you're imagining — we'll work out how to build it.

Start a project